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Senior Digital Marketing Manager

Job responsibilities:

1、According to the company's development road planning, develop market insight planning and planning, establish and improve the market insight mechanism, market insight organization design, clear division of responsibilities for each team, optimize staffing, improve market insight effectiveness
2、Organize the teams to carry out market insight activities, discover market value opportunities and risks, and write valuable market insight reports.
3、According to the market insight value discovery, assist in the development of marketing strategy, channel strategy and marketing policy, etc., and assist in optimizing the business design of the existing business and the business design of the new business.
4、Develop brand communication and marketing planning and programs, develop publicity and promotion budgets
5、Manage media relations, develop communication channels, develop planning programs, organize teams to carry out brand communication and marketing activities, and gradually build up a strong brand image, generate sales leads6、Establish a crisis PR management mechanism, when necessary, to carry out crisis PR management, to maintain the company's brand image Strict implementation of the brand communication budget, budget management, supervision of the brand communication purchasing inquiries, bargaining, ordering process, cost and cost of use, carry out the cost and cost and cost management, and ensure that the company's brand is well known. The use of costs, to carry out cost and communication effect analysis, to improve the effectiveness of brand communication.

Job requirements:

1、The first university degree for bachelor's degree
2、More than 5 years of household PV channel management experience
3、Strong market insight and strategic thinking ability
4、Market management experience is preferred
Application
You are applying for Senior Digital Marketing Manager position
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北京市丰台区卢沟桥杜家坎环岛北侧集美家居公司三层30001

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